Rich Media Creation

The web is based on a foundation of "http" (hyper text transfer protocol). What a waste if all we did was hyperlink from this text to that text!

To make the most of what electronic media has to offer, rich media (images, illustration, animation, audio, and video; along with several "ivities"... interactivity, context-sensitivity, database connectivity) should be appropriately used to help communicate your messages to your audiences.

While the exact quoted numbers vary, you have probably heard this proven principle:

People remember:

• 10% of what they read
• 25% of what they hear
• 40% of what they see
• 60% of what they
  experience & interact with

We use multimedia tools to design and create memorable interactive experiences with rich media. We also use these tools to optimize rich media content within the technical constraints of each project. For example, if a significant portion of a website's target audience uses modem connections, we can optimize the site itself as well as any graphics and streaming audio that might be needed, for modem connection speeds.

Next time you're about to post that long white paper (which may also have its place) consider how the same information might be communicated much more effectively by a rich media application. Then contact us to brainstorm some possibilities together.